Welcome, I’m George Parker, founder of American Outfitter.

I served proudly as a Navy SEAL during the war in Iraq. My years of service were marked by courage, sacrifice, and 23 confirmed kills in combat. But in 2005, just two years after the invasion, health issues forced me to step away from the SEALs. Leaving the brotherhood was one of the hardest moments of my life, but I knew my mission wasn’t over.

I decided to channel that discipline and pride into something new. That’s how American Outfitter was born — a men’s fashion brand built on the same values I lived by in the military: strength, resilience, and honor. From day one, I made a promise: everything we create would be proudly made in the USA and shipped directly from Chicago, supporting American workers and giving men across the country clothing they could wear with pride.

Now, 20 years later, American Outfitter is celebrating its anniversary. To mark this milestone, we’re offering exclusive discounts as a thank-you to everyone who has stood with us. What began as my personal mission has grown into a legacy — and when you wear American Outfitter, you carry the American pride.